Target Audience:
The main target audience will be residents off Preston, Fish Haven, and Soda Springs in Idaho. Their age demographic will be mostly adults of 20 years or greater. About 80 percent of our audience would use the site via mobile phone while the majority of the rest would access it via computer.
First Persona:
Name:
Bob Bobington
Occupation:
P.E. Coach
Demographics and Education:
40 years old, income of about 50,000 a year, and has a bachelors degree in teaching.
Goals and Motivation for using the site:
Use it for checking up on the weather when outdoor activities occur in class. Example: teaching football.
Social:
This is an active to semi-active individual who not only often teaches/works outside, but also enjoys hikes and bike rides in their leasure time.
Technology:
Moderate user. Uses computer in their work but also has a computer at home for browsing the internet. Also has a Google Pixel phone from which he watched Netflix.
Quote: Just do it.
Second Persona:
Name:
Bobbie Bobo
Occupation:
Bus Driver
Demographics and Education:
32 years old, income of about 40,000 a year, and has a highschool diploma.
Goals and Motivation for using the site:
Use it for checking up on the weather before leaving for work and to know a little more about the road conditions on which he will be driving.
Social:
This is a semi-stagnant person. Loves to drive, but doesn't like walking or running. Does enjoy reading outdoors.
Technology:
Heavy user. Has a laptop, a desktop computer, a chomecast, a phone, a large TV, and even a tablet.
Quote: If you work hard enough, good things will come.
Scenarios:
What will the weather be like today?
What kind of sports can be played today?
Will I be able to bike to work today?
Will I be able to drive anywhere today?
When will the storm hit me?